What Are TikTok Ads?
TikTok ads are paid promotions to show your videos to more people. You can run TikTok ads in Nigeria and pay in Naira using your local bank card. These ads help businesses get more views, followers, or sales.
How to Set Up a TikTok Business Account
Step 1: Switch to a TikTok Business Account
- Open the TikTok app on your phone.
- Tap Profile at the bottom right.
- Click the Menu (three lines) at the top right.
- Go to Settings and Privacy.
- Tap Account > Switch to Business Account.
Why It Works
A business account lets you run ads and see analytics. You need this to use the Promote button for ads.
How to Run TikTok Ads in Nigeria in 7 Simple Steps
Step 1: Create a Video for Your Ad
Make a short, clear video to promote your product or service. Post it to your TikTok profile before running the ad.
Step 2: Find the Promote Button
- Open the TikTok app and go to your video.
- Tap the Promote button below the video.
- If you don’t see it, update your app or switch to a business account.
Step 3: Choose Your Goal
Pick what you want your ad to do:
- Boost Account: Get followers.
- Get Sales: Sell products.
- Leads: Get messages or calls.
Step 4: Select Your Video
- Tap Select Content and choose the video you posted.
- Click Confirm.
Step 5: Set Your Budget
TikTok offers three budget options in Naira:
- ₦2,000: 4,300–8,800 views.
- ₦3,000: 6,600–13,200 views.
- ₦4,000: 8,800–18,600 views.
- Tap Customize to set your own budget.
Step 6: Pay with Your Naira ATM Card
- Tap Recharge to add TikTok coins.
- Choose a coin package:
- ₦120 = 5 coins.
- ₦1,620 = 70 coins.
- ₦3,220 = 139 coins.
- Enter your card details and pay.
Step 7: Start Your Ad
- Review your ad details.
- Tap Start Promotion.
- TikTok will review your ad. It goes live in 1–2 hours.
How to Pay for TikTok Ads in Naira
You can pay for TikTok ads in Nigeria using any local debit card. TikTok accepts Mastercard, Visa, or Verve cards. Follow these steps:
- Tap Recharge in the Promote section.
- Select a coin package (e.g., ₦1,620 for 70 coins).
- Enter your card number and CVV.
- Confirm payment.
Note: ₦2,000 equals 88 TikTok coins. One coin costs roughly ₦22.73.
How Much Do TikTok Ads Cost in Nigeria?
TikTok ads in Nigeria start at ₦2,000. Below is a table of costs and results:
| Budget (₦) | Estimated Views | Followers Gained |
|---|---|---|
| 2,000 | 4,300–8,800 | 50–100 |
| 3,000 | 6,600–13,200 | 75–150 |
| 4,000 | 8,800–18,600 | 100–200 |
Tip: Use the Boost Account goal to grow followers fast.
Why Your TikTok Ads Might Fail
- Wrong Goal: Picking “Get Sales” for a new account.
- Poor Video Quality: Blurry or boring videos.
- Low Budget: ₦2,000 works, but ₦4,000 gets better results.
Fix It: Test different goals and budgets. Use clear videos with popular sounds.
Best Practices for TikTok Ads in Nigeria
- Post Daily: Share videos at 7–9 PM when most users are online.
- Use Trending Sounds: Search the “Discover” page for popular music.
- Add Hashtags: Use #NigeriaBusiness or #LagosLife for local reach.
- Engage Comments: Reply to messages to build trust.
How to Track Your TikTok Ad Results
- Go to TikTok Studio > Promote.
- Tap Dashboard to see views, followers, and costs.
- Adjust your budget or video if results are low.
Common Questions About TikTok Ads in Nigeria
Can I Run TikTok Ads Without a Business Account?
No. You need a TikTok Business Account to use the Promote button.
How Long Do TikTok Ads Run?
Ads run for 1–7 days. You can stop them anytime in Promote settings.
Why Is My Ad Under Review?
TikTok checks ads for rules (no fake news or banned products). Reviews take 1–2 hours.
Can I Pay in Naira for TikTok Ads?
Yes. TikTok accepts Nigerian ATM cards for coin purchases.
Example: How I Got 76 Followers with ₦2,000
- I posted a 15-second video about my bakery.
- Used the Boost Account goal to target food lovers.
- Set a budget of ₦2,000.
- Paid with my GTBank card.
- Results: 6,800 views and 76 followers in 2 days.
Final Tips for TikTok Ads in Nigeria
- Start with ₦2,000 to test ads.
- Switch goals if you don’t get sales or followers.
- Always use clear videos with text or voiceovers.
Need Help? Comment below with questions! Like this post if it helped you.
